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7 July 09

Re: Syfy

On Tuesday, the Sci Fi Channel changes its name to Syfy — pronounced “sigh-fie,” the same as the current name — a moniker that’s attracted its share of mockery since its announcement three months ago. The idea is to expand Sci Fi’s audience, but some members of that audience have expressed their displeasure…

…”The last thing we want to do is alienate our core audience,” added [Sci-Fi channel president Dave Howe]. With the new name, shows such as “Galactica” can be exposed to a wider audience, one not scared away by all that “Sci Fi” connotes (“space and aliens and the future,” in Howe’s words).

-CNN.com

WTF is this guy talking about?  “Oh yeah, we changed our name from Sci-Fi to Syfy so people won’t be scared of space and future themes when they watch Galactica, a show about space and the future?  STFU, Dave Howe.

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Themed by Hunson. Originally by Josh